In class today we talked more about the Merchants of Cool. We found that the big idea was that the decision of what is cool and what we will think is cool is made for us. But the media is really never feeding us anything new. Becasue of the feedback cycle, when the media trys to find out what teenagers are thinking is cool, all they are getting back is what they gave them in the first place. And then it gets caught in the loop. The media shows something, then teens imitate it and then when the media trys to find what is cool they just get back what they put out.
I don't think that anyone is compelety free from this. Everyone is, in someway, part of this culture.Everyone bends in someway to what media says is cool. It may not be in a big way but in some way.
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